Brooks Stitch and Fold

An Essential Service for Underserved Communities

Where: Richmond, VA

Capital Amount: $25,000

Project Type: Working Capital

While Devon Chester was familiar with “wash and fold” services in major cities across the US, his own background was initially in construction management. However, when he saw a small laundromat in the Richmond, VA area up for sale, he quickly identified a gap in the local market. Devon seized the chance to build a small business which would provide an essential service to the neighborhood and offer an opportunity for growth.

Devon even put a twist on the classic "wash and fold” format, partnering with a local seamstress to the valuable “stitch” edition to the Brooks Stitch and Fold.

Opportunity for Impact

In 2020, the sudden transition to virtual work meant a sharp decline in demand for dry cleaning services. With the “wash and fold” side of business still in demand, and the inevitable return to in-person work for many employees, Devon knew his business still provided a crucial service. His community, and his employees, depended on his ability to keep Brooks open until capital flow increased again.

At the time, many banking institutions were promising help to businesses affected by COVID, but Devon found that when it came time to move money, nothing seemed to be happening. He needed to find a partner that he could trust would really take action.

Our Partnership

Bridging Virginia worked with Devon to find the right capital solution to prepare for long-term stability and growth. BVa provided Brooks Stitch and Fold with $25,000 and strategic guidance, investing in both the business and the personal partnership.

Beyond Capital 

Now, as offices have begun to reopen, Brooks Stitch and Fold is again serving local workers and even looking to expand into the Greater Richmond area. With more security in his capital flow, Devon is also able to focus on strategic marketing to grow his brand and client base.  

Now Brooks Stitch and Fold is branching into laundry lockers, a way of bringing wash and fold services directly to the customer. These laundry lockers will allow Devon to expand into even more neighborhoods around Richmond with a lower startup cost than additional brick and mortars.